Pricing·· Sjoerd Ligtvoet

What does a custom website cost in 2026?

An honest overview of custom website costs. What determines the price and why is it more affordable than you think?

The question I get most often: "What does a custom website cost?" The honest answer: it depends on what you need. But I can give you a realistic picture.

Why custom?

A template website might cost you a few hundred euros, but you get a standard result. Your business deserves better than a website that looks like a thousand others.

With custom work you get:

  • A website that does exactly what your business needs
  • Faster load times (no unnecessary code)
  • Better visibility on Google
  • A design that truly matches your brand

Price indication

Here's a realistic overview of what you can expect:

TypeInvestmentDelivery
Simple website (5-10 pages)€2,500 - €5,000From a few days
Website with CMS€3,500 - €7,0003-5 weeks
Web application€5,000 - €10,0004-8 weeks
SaaS platformFrom €8,0008+ weeks

All prices are excluding 21% VAT.

What determines the price?

The main factors:

  1. Complexity - A simple business website is built faster than a platform with user accounts and payments.
  2. Design - Do you have existing branding or does everything need to be designed from scratch?
  3. Integrations - Connections to external systems (CRM, accounting, payment platforms) take extra time.
  4. Content - Do you already have copy and images ready, or does that still need to be created?

Why has custom work become affordable?

Thanks to AI-driven development, I build in days what an agency takes weeks for. Concretely: a website with 8 pages, contact form, and SEO optimization that an agency delivers in 4-6 weeks, I deliver in 1-2 weeks. Not by cutting corners, but by working smarter. AI handles the repetitive work so I spend my time on architecture, design, and your specific needs.

The result: custom quality at a fraction of agency pricing. Read more about how AI makes web development 3x faster.

Next step

Curious what your project would cost? Try the cost calculator for an instant estimate, or book a free call for a tailored quote.

Frequently asked questions